What if what you don't know about "sales funnels" is hurting you? Not letting you that your website helps you pay the bills. Time to learn more about sales funnel...
For an online business owner, a sales funnel is probably one the most important marketing tool you have.
And, surprisingly many entrepreneurs - in the whole rainbow of marketing experience - have no clear understanding of what a funnel is or how it works.
As you can imagine, failing to fully understand this critical part of your business means fewer sales, lower profits, and ultimately, an unstable business.
In a few words your website will not pay for your bills. But, before we start going into the "meat" of the matter.
Please forget for a while all the hoopla you have heard about magic things. And a bunch of other nonsenses. Which only distract you from staying on track.
Now rolls up the sleeves and keep reading...
Let's start, right at the beginning...Just like the famous basketball coach. " This is a basketball"...
If you imagine your funnel as looking like, well, a funnel. Remember the one to put oil in your car...
It’s easy to see that your free content—at the top—is consumed by the largest number of readers.
Below that, your extreme low-cost item (available only for the cost of an email address) attracts a smaller subset of the true freebie seekers.
Next, your low-priced products bring in yet a smaller group.
Finally, as you near the tip of the funnel, only the loyalest of fans and customers will purchase your highest priced offers.
"At its most basic, a sales funnel consists of free content, which typically requires nothing of your readers".
Many sales funnels begin with blog posts, YouTube videos, Facebook content, and other information that readers can access at no cost.
This is what is called the “top” of your funnel. The entrance point...The wide area of the funnel.
Easy...well lets keep going.
An Attractive and Valuable Offer. Free or at a Low Access price. Let's say $7.00 entry point.
In your mind and heart this offers is the best you can give or sell your potential subscribers to become part of your business.
You’ll present an attractive offer that can not be rejected. Usually a low price introductory product or a Free high value piece of content.
Generally, It requires a very small “payment” of sorts - typically an email address.
You’ve seen this type of offer on websites all over the internet, and most probably even signed up for many of them.
This is the free ebook or guide, video series, checklist, workbook, or other valuable content that is available in exchange for “opting in” to an email list.
And Now What?...You Have Subscribers In Your Mailing List. First Things First...Time to Nurture.
Is to honor your promises on gifts, or whatever you've offered in your invitation - Optin Form - to join your email list
Start by sending a welcome email congratulating your new subscribers and expressing how much you love they have joined you in this gratifying and rewarding transformation journey.
Send an email follow up sequence of at least 15 to 30 emails. The whole purpose of your email sequence is to invite your audience to buy your signature product.
But you've to maintain a perfect balance to not be salesy, and share with your audience content that educate, entertain and solve their problems (Make Their Websites Pay The Bills).
Then, and only once, you have gained their trust and loyalty you can start promoting a more diversified variety of different offers.
You’ll then present your readers with a series of low-cost offers. Perhaps you have a low-priced ebook or a trial membership.
The top-end product is also known as your backend product. Your signature product. It represents the highest value you can offer your audience.
Warning: It's very important that you align smartly your funnel of product offers.
In such a way that they progressively complement each other as you upgrade toward your back-end product.
Customers who purchase your low-priced product. Will move further down the funnel, and are presented with more, higher priced products.
As they continue to buy, they move closer and closer to your top-end offers, which make up the bottom of your funnel.
Your job, as the business owner, is to ensure that your funnel leads buyers naturally move from the top, free offers all the way to the bottom.
The more buyers you can sustain in your funnel, the more money you will make. Your website will pay the bills.
Most new—and even established—business owners can easily envision the top of the funnel.
But, if you truly want your business to grow, and pay the bills. You must master the entire process. And that starts with understanding what a funnel really is and how it works from the top to the bottom.
You have now been exposed to a very valuable information on sales funnel. In many places this information could have cost you around 17 to 27$. But here you receive it for FREE.
Right now, you know more on sales funnel than 90 % of the street's people. So apply what you learn. And be on the alert for more information coming from me on the next three days.
The next sequence of post will bring more information on tips and strategies that will make your websites pay your bills.
Heart and Hands At Your Service.
Info Business Products and Services - Wow Info Products. Blogger at www.carmelohumphreyplus.com where I offer Heart and Hands to help other people to go from where they are now to where they want to be. Self Help, Health & Fitness, Internet Marketing, and Wealth Creation are my passion topics...In addition, a professional of 50+ years in the oil and gas industry in technical and managing positions.