If what's occurring with your list's unsubscribes is causing you over concerns of something wrong. Then it's time to take a better look at your list numbers and get ready for some revealing facts that are important for your business and the health of your list. Read and find out more...
Most probably, you are like most new marketers and you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing.
Well I am here to tell you three good reasons to look forward to getting unsubscribes. At least, to understand the good side of a reasonable unsubscribing rate...a natural pruning.
Something that's no so bad... and needs further considerations.
The first thing to pay attention, is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate yourself.
But before going into further details of what we mean...let's explore a little bit more this matter and understand the benefits of having targeted list of person that trust and like you.
If you are like most new marketers you just dread logging into your autoresponder and seeing that you have lost list members due to them unsubscribing.
Well I am here to tell you three good reasons to look forward to getting unsubscribes.
The first one:
Is that you are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it.
So congratulate your self when you get the unsubscribe because you are actually using your list.
The second thing:
Is that someone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link.
The good thing is that your headline worked and got them to open your email. Now if you are using dishonest headlines, (You have won, your account status, and other headlines along those lines) this is not a good thing and you are reaping what you have sown.
If you are using a solid headline that matches your email and it gets opened this is a good thing. Your headline is doing its job.
The third good reason:
To be glad to get unsubscribes has to do with personality. Now here is a shocker... Not everyone is going to like you or your writing style.
Those that don't... will unsubscribe. The good thing though is that if they don't care for your style or like you will never build a relationship with them.
If you can't build a relationship with them they will most likely never buy from you.
So, each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers and solutions that meet their needs.
"The transformational journey that you have started is very rewarding. And the benefits of creating and nurturing a loyal and engaged audience is the best business asset you will have in order to ensure a profitable and sustainable business. Don't delay the creation of your list"
So now you know three good reasons to no longer fear seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.
Talk to you soon
Carmelo Humphrey- Hands & Heart At Your Service.
P.S: If you have read up to here you probably are asking yourself how this article can help you achieving your objectives...And the answer is simple. Creating a responsive a list is a must and the secret weapon of the successful marketers and online business entrepreneurs.
If for any reason you are still not convinced of the benefits of creating and having your list. Then is time that you read my next article...where I will share with you some important information on list building...
Info Business Products and Services - Wow Info Products. Blogger at www.carmelohumphreyplus.com where I offer Heart and Hands to help other people to go from where they are now to where they want to be. Self Help, Health & Fitness, Internet Marketing, and Wealth Creation are my passion topics...In addition, a professional of 50+ years in the oil and gas industry in technical and managing positions.